WebAR or web-based augmented reality is now preferred by many industries to strengthen their relationship with their customers.
Similarly, the automotive industry is also walking in the path of using Web AR. Many reputed automobile companies in the market are choosing augmented reality to capture that competitive edge.
The automotive industry is one of those industries that have a lot of rivalries and hence, to survive in the field, those companies are investing in immersive and innovative technologies.
So, with the help of WebAR, they can easily grab the attention of their digital-savvy consumers and continue to survive in the market.
WebAR can be used as a tool to reach some new consumers and communicate with them in a more engaging and appealing way, hence becoming popular among them. Apart from this, there are many other benefits of WebAR.
Discuss the uses of augmented reality that are helping the automotive industry and also some important automotive editions of WebAR.
1. Helps in Product Development
WebAR or web-based augmented reality helps by offering the automotive companies a guide and efficient development along with a proper repairing process.
By combining digital content with reality, the process of designing models has become very easy. You can also virtually integrate different types of engine variants with the help of WebAR.
This also helps in determining if the designed model can integrate correctly with the existing vehicle and hence, helps in mitigating the time and cost of the development process.
2. Helps in learning and training
With the help of AR-enabled training, many automotive companies are now offering their staff a better scope to learn the technical aspects with intuitive and easy learning sessions and materials.
Thus, it can replace the manuals and guide materials of the previous days. Using AR, employees can easily recognize the different parts of the vehicles just by having a look.
Read on to know more about the automotive edition of WebAR. WebAR has explored several ways that the automotive industries can use to strengthen their relationship with their customers. Such as:
- Porsche Taycan – 2020 edition
Innovation. Rocks, which is an agency based in Vienna and has created a print that is WebAR activated that was seen in the issues of Auto Motor Sport published in September and October The publication triggered a realistic 3D model.
The users can easily communicate with this particular sports car by rotating, scaling, and charging the body color, and also, they can use the website of Porsche for more information.
- Maserati Levante Trofeo
The German-based company HERREN DER SCHOPFUNG developed a print ad that is WebAR- activated to display the new Maserati Levante Trofeo 580 hp. The spread of double-page that appeared in German publication Handelsblatt transformed into an attractive experience of augmented reality when its customers scan a specific QR code.
- Volvo XC40 – The Recharge Plug-In Hybrid
GREY/Germany is the agency that created a special experience of WebAR that allows the customers to know more about this vehicle. They can easily rotate, scale and verify various colors on the SUV. Also, they can take a look at the interior in detail.
- 2020 Toyota Corolla Sedan
The Los Angeles-based company Conill developed a unique and interactive WebAR mobile ad unit for their Toyota Corolla Sedan that launched in the Hispanic market. When a user clicks on the banner ad, the 3D Sedan will appear in their environment, where they can easily explore the features of the vehicle.
Therefore, WebAR can help a lot in the growth and success of the automotive industry with its unique features and easy usage.
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